You will often hear the term SEO services and what this refers to is search engine optimisation, which is the method whereby the owners of websites undertake certain measures in order to augment their search engine ranking. The process is specifically targeted towards the keyword, or a mixture of keywords, that somebody might type into the search box of a search engine. When websites can achieve a higher ranking that its competitors for the search engines, that site will invariably generate more website traffic and in turn more sales because they will find themselves at the top of the first page of any search. This is not an easy thing to achieve, the nonetheless with some practical changes to your website by following a particular methodology, you will soon achieve the benefits.
Before you start the SEO uk process, you should first undertake a short site analysis that should include taking a fresh look at your sitemap, website content, the use of flash, animation and images, page titles and the total number of pages within the site. Examine your header tags, robot txt files and anchor text within your site, then check up on the sites of your competitors to see how their sites rank when using your own keywords, or keyword phrases.
You should then analyse your web pages in a methodical way, making a list of the main keywords and then categorising them as primary and secondary keywords. Having done this, you can then try using a keyword tool such as Google AdWords. Such tools will be able to supply data in relation to your keywords that people might enter into search engines when they are looking for goods or services. You can then select the best keywords that apply to your site and then look at the websites of your competitors to help you to gain further ideas on useful keywords and phrases.
Make sure that each page of your website has a different title that takes on board the content of that particular page, as well as including the important keywords within the body of the text. The page titles you choose should reflect the page content and it is this that plays an important part in SEO company uk. The page titles should also be relatively short in length, being between around 50 and 70 characters.
The meta descriptions on your site also play a crucial role as far as search engine optimization is concerned, giving a more involved description of your products and services, as well as page content. Build a good description of your website pages and use your primary keywords in that description. The length of the meta description should be no more than 150 characters. One factor that makes a meta description so vital is that the content you place there will be shown as a section of the search engine results.
As the website content will play such an important role for search engine ranking, your pages need to have high-quality content. Search engines like to detect fresh and unique content, and the reward for this will be a higher ranking for search results.
Build in heard tags (h1 tags) on every page. The range for these is from h1 to h6. Keep the h1 tags for your main keywords. The search spiders give higher priority to anchor text, so make sure you use your primary keywords here. Avoid the use of phrases such as ‘read more’ and ‘click here’, as you should try to be more specific using phrases such as ‘information about our services here’.
Be sure to have a site map for your site that needs to be linked to every page in the site. Also, have a robot.txt file for the site that shows search engines the pages that need to be crawled and the ones that do not.
The building of links also plays a vital role in the ranking of your site, so try to gain these from relevant sites concentrating on quality rather than quantity. The more organic methods of link building are from newsletters, blogs, article writing and social media.
To have the best results, carry out some targeted research to discover an affordable website design agency. If you use a cheap web design company who will take on board your requirements and not compromise on quality, you will get great results.